CES 2017: ASUS Zennovation Press Event Live Blog (11:30am PT)by Ian Cutress on January 4, 2017 2:23 PM EST
- Posted in
- Trade Shows
- Live Blog
- CES 2017
02:28PM EST - We're here at ASUS' Press Event, Zennovation
02:28PM EST - Expect to see Jonney Shih on stage
02:29PM EST - Last year, ASUS didn't have a CES event because everything was being launched after Computex
02:29PM EST - But given the recent launch of Kaby Lake, I suspect we'll see some KBL enabled systems
02:30PM EST - Ian on text, Ryan on photos. TeAm AnandTech in the house
02:33PM EST - We're starting
02:33PM EST - 'ASUS is changing the mobile industry'
02:33PM EST - 'AN event to go above and beyond expectations'
02:34PM EST - playing the intro video
02:34PM EST - very movie-esque
02:35PM EST - Jonney Shih to the stage
02:35PM EST - Jonney is always a character on stage
02:36PM EST - '2016 was an incredible year for ASUS - the success of our Zenbook 3 enabled us to embark on a journey that dares for more'
02:36PM EST - Demo video
02:38PM EST - Looks like a smartphone in the video
02:38PM EST - 'stay forever young'
02:39PM EST - Announcing the Zenfone 3 Zoom
02:39PM EST - built for photography
02:39PM EST - Uses Qualcomm Snapdragon
02:39PM EST - 2x12MP, 1x13MP
02:39PM EST - 2.3x optical zoom, 59mm focal on first 12MP
02:40PM EST - 12MP main camera, Sony IMX362
02:40PM EST - 13MP front camera, f/2.0
02:40PM EST - '59mm focal length is golden ratio for perfect portrait'
02:41PM EST - Main camera (Sony IMX362) f/1.7 and uses SuperPixel
02:41PM EST - 'more light capture and longer exposure time'
02:42PM EST - 'Our technology thrives on making a dramatic difference in image quality'
02:42PM EST - SuperPixel: 2.5x light sensitivity, 10x to industry standard
02:43PM EST - SuperPixel Engine: Multi-frame, multi-stage noise reduction algorithm
02:43PM EST - ASUS TriTech+ 0.03s auto-focus
02:43PM EST - 2nd Gen Laser AF, Subject tracking AF, Dual Pixel PDAF
02:43PM EST - 100% pixels for phase detection auto focus
02:44PM EST - traditional phone uses only 5% of pixels
02:45PM EST - Front Camera: Sony IMX213, f/2.0, SuperPixel, 13MP Wide Angle, 2x light sensitivity
02:45PM EST - Professional manual mode, RAW support, Manual Lens Selection
02:45PM EST - 59mm or 25mm lens selection
02:45PM EST - Pro Mode allows selection for shutter speed, EV, ISO, White Balance
02:46PM EST - Snapdragon 625, 5000mAh batery
02:46PM EST - 6.4hr 4K UHD recording, 32day standby, 8.5hr social media livestreaming
02:46PM EST - 5000mAh is quite good
02:47PM EST - I'm all for that
02:47PM EST - 5.5-inch, 7.99mm at slimmest edge, 170g
02:47PM EST - Gorilla Glass 5, 500 nits, AMOLED
02:48PM EST - Rose Gold, Glacier Silver, Navy Black
02:48PM EST - 4-axis OIS, 3-axis EIS
02:48PM EST - so, price? DRAM/Storage? UFS or eMMC
02:49PM EST - Available February
02:49PM EST - Next product
02:49PM EST - focus on creators
02:50PM EST - Zenfone AR
02:50PM EST - Tango-enabled and Daydream ready
02:50PM EST - Built for Augmented Reality
02:50PM EST - TriCam system
02:51PM EST - 23MP Motion tracking and depth sensing
02:51PM EST - Motion Tracking, Area Learning, Depth Perception
02:51PM EST - Mobile Augmented Reality
02:52PM EST - From online shopping, to home improvement projects
02:52PM EST - 'Games that go beyond the screen'
02:52PM EST - I assume this eats battery like no tomorrow
02:52PM EST - WQHD 2560x1440, 5.7-inch SuperAMOLED, 79% screen to Body Ratio
02:54PM EST - Exclusive ZenUI VR 360
02:54PM EST - Create, view and share 360 content without 3rd party apps
02:54PM EST - Erik Hermanson on stage, Head of Content and Brand Marketing
02:55PM EST - 'This is the next wave in tech that will get consumers excited in smartphones'
02:55PM EST - 'Consumers are also looking for a good app ecosystem'
02:55PM EST - Previewing some of the apps on Zenfone
02:56PM EST - Johnny Lee, Director of Engineering for Tango on stage too
02:56PM EST - 'We think smartphones can do much more'
02:57PM EST - '35+ Tango enabled apps coming out in the next few months'
02:58PM EST - Jeff Kirwan, Global President of Gap on stage
02:58PM EST - stage is getting crowded
02:59PM EST - Discussing GAP's key mantras
03:00PM EST - 'Our product has to fit you just perfect, and we have to provide a rich customer experience that is effortless and inspirational'
03:00PM EST - 'A dramatic shift in retail'
03:01PM EST - 'We have to be there whenever a customer needs us, wherever they are'
03:01PM EST - 'Allowing a customer to see if the product fits on a body shape'
03:02PM EST - Dressing Room from GAP
03:04PM EST - Moving 2D images on the app to the display to load a 3D manniquin with a selected body type
03:04PM EST - Can look at the garment from full 360-degree
03:04PM EST - Switching between X and XL to see the garment length and fit
03:05PM EST - Womens clothing, to see how the clothing looks with folds and creases
03:05PM EST - Takes GAPs CAD images for clothing and does physics simulations to see how clothing will look
03:06PM EST - 'Ensures the customer buys the product they really want'
03:07PM EST - Ability to compare multiple sizes at once
03:08PM EST - Now demoing a Hot Wheels game
03:09PM EST - The app allows to have a virtual playset, and a set of challenges to get a car to the start to finish
03:10PM EST - More intuitive than just a controller
03:12PM EST - Hot Wheels app already in the play store
03:13PM EST - Dedicated inertial motion unit
03:13PM EST - 2.5ms detection
03:15PM EST - Jonney Shih back on stage
03:16PM EST - Zenfone AR with Snapdragon 821, 8GB DRAM, Vapor cooling system (so a heatpipe)
03:16PM EST - Cristiano Amon, EVP of Qualcomm Technologies on stage
03:17PM EST - 'Zenfone AR is first Tango-enabled S821, ZF3 Zoom is first dual-camera S625'
03:17PM EST - 'ASUS is Qualcomm for all their smartphones'
03:19PM EST - 'We believe S821 is a perfect fit for Tango'
03:20PM EST - 'no need for external coprocessors'
03:20PM EST - Always-on sensor core
03:22PM EST - Android 7, obviously
03:22PM EST - Zenfone AR Available in Q2
03:23PM EST - Stage photo
03:24PM EST - That's a wrap!
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SaolDan - Wednesday, January 4, 2017 - linkNeat!!!
SeleniumGlow - Wednesday, January 4, 2017 - linkZenfone 3 Zoom looks like a neat phone. More newer phones should pack in 5000 mAh. Also, gorilla glass 5 is good.
anubis44 - Thursday, January 5, 2017 - linkI REALLY think Asus needed to pick another name for their phone. AMD's Zen CPU is far too famous now NOT to be confused with this.
nimi - Thursday, January 5, 2017 - linkReally? ASUS has been using the "zen" moniker for years, ranging from ZenBooks (2011) to ZenPhones, and now suddenly they ought to change it because AMD has a project codenamed "Zen"? Oblivious to the fact that AMD has already announced the final name would actually be "Ryzen"? REALLY?
CajunArson - Thursday, January 5, 2017 - linkAsus has made more money just on "Zen" branded products since they debuted in 2012 than AMD has made this century. AMD should have known that Asus's existing successful brands were already out on the market and named their own products accordingly, not the other way around.
Mikuni - Thursday, January 5, 2017 - linkZennovation huh, how about some Supportnovation? their supports sucks beyond suck.
csjoshi - Monday, January 23, 2017 - link
ronitbasu678 - Tuesday, January 24, 2017 - linkTECHNOLOGY IS HIGHLY IMPROVED BUT HUMAN WANTS BACK TO THE FUTURE CAR FLY IN THE AIR. but technology not improve about this.
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priyavarshney - Saturday, February 18, 2017 - linkhi