Adreno

While Qualcomm has become wildly successful in the Arm SoC market for Android smartphones, their efforts to parlay that into success in other markets has eluded them so far. The company has produced several generations of chips for Windows-on-Arm laptops, and while each has incrementally improved on matters, it’s not been enough to dislodge a highly dominant Intel. And while the lack of success of Windows-on-Arm is far from solely being Qualcomm’s fault – there’s a lot to be said for the OS and software – silicon has certainly played a part. To make serious inroads on the market, it’s not enough to produce incrementally better chips – Qualcomm needs to make a major leap in performance. Now, after nearly three years of hard work...