A little less than a month has transpired since the launch of the GeForce GTX 770, and we’re back again with another new NVIDIA card. As is usually the case with NVIDIA video card family launches, NVIDIA has started at the top and has been working their way through the list, refreshing consecutively lower-end video cards. GTX 770 saw the $400 price point refreshed with a new high-end GK104 part, and now the sub-$300 price point is due for a refresh with a new lower-end GK104 part.

Launching today, that part will be GeForce GTX 760, the direct successor to the GTX 660 Ti. Whereas the GTX 770 fully supplanted the GTX 680 and put the GTX 670 in a tough spot, GTX 760 will be doing the same thing from the other direction, replacing GTX 660 Ti while also assuming the rest of the market segment formerly inhabited by the GTX 670. As a result NVIDIA is gunning for performance between a GTX 660 Ti and GTX 670, while bringing the price down to $249, nearly $50 below GTX 660 Ti. Consequently this is a lot like the GTX 770 launch – a GK104 refresh that will see NVIDIA delivering more for less.

  GTX 770 GTX 760 GTX 660 Ti GTX 560 Ti
Stream Processors 1536 1152 1344 384
Texture Units 128 96 112 64
ROPs 32 32 24 32
Core Clock 1046MHz 980MHz 915MHz 822MHz
Shader Clock N/A N/A N/A 1644MHz
Boost Clock 1085MHz 1033MHz 980MHz N/A
Memory Clock 7GHz GDDR5 6GHz GDDR5 6GHz GDDR5 4GHz GDDR5
Memory Bus Width 256-bit 256-bit 192-bit 256-bit
FP64 1/24 FP32 1/24 FP32 1/24 FP32 1/12 FP32
TDP 230W 170W 150W 170W
Transistor Count 3.5B 3.5B 3.5B 1.95B
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm TSMC 40nm
Launch Price $399 $249 $299 $249

The GTX 760 is essentially composed of the only GK104 configuration we didn’t see with the 600 series: 6 SMXes attached to a full 32 ROP, 256-bit memory bus. This is the fewest number of enabled SMXes on any desktop GK104 part – GTX 670 and GTX 660 Ti both had 7 SMXes – but it’s 32 ROPs versus the 24 ROPs on GTX 660 Ti. As a result we’re looking at a configuration that technically has less shading and texturing throughput than the retiring GTX 660 Ti, but more ROP throughput and memory bandwidth than that same part, on-par with the equally retiring GTX 670.

Note that this is also the only desktop GK104 part that potentially ships with 3 GPCs; with 2 SMXes disabled, a GPC goes with it if those SMXes are part of the same GPC. Though as with the other NVIDIA parts where there’s a variable number of GPCs, we haven’t seen a measurable impact on performance, so it’s more of a technicality than a meaningful difference.

Like the GTX 770, the GTX 760 is fairly highly clocked for a GK104 part. Its base clockspeed of 980MHz is 65MHz (7%) higher than both the GTX 670 and GTX 660 Ti, which helps to offset the lost SMX. At the same time this gives the GTX 760 more ROP throughput than even the GTX 670. The end result is a product whose performance bounces between the GTX 660 Ti and GTX 670 depending on the workload, and typically is biased towards the GTX 670. Altogether we’re looking at about 92% of the GTX 660 Ti’s shading/texturing performance and 43% more ROP throughput. Memory clocks on the other hand are unchanged at 6GHz, but thanks to its full 256-bit memory bus GTX 760 will have 33% more memory bandwidth than GTX 660 Ti.

On the performance front GTX 760’s other trick compared to the GTX 600 series parts it replaces is that like the GTX 770 it’s a GPU Boost 2.0 part, meaning its boost performance is further min-maxed than GPU Boost 1.0 parts. Thermals willing, our sample boosts to 1149MHz out of the box – the official boost clock is over 100MHz lower at 1033MHz – a bigger and more frequent boosting outcome than what we saw with the GTX 660 Ti. So even though GTX 760 still theoretically has lower shader performance than GTX 660 Ti, there’s only a single benchmark where the GTX 760 doesn’t beat its predecessor, and it’s a non-gaming benchmark at that.

Meanwhile GTX 760’s TDP will stand at 170W, the same TDP as the GTX 670. Accounting for throttling differences from GPU Boost 2.0 that will have GTX 760 reaching its TDP more often, GTX 760 will essentially draw as much or more power than GTX 670, never mind GTX 660 Ti. Like GTX 770 NVIDIA has little choice but to raise their TDP here at any given tier in order to unlock more performance. 170W in turn is a rather intentional number that will allow NVIDIA’s partners to recycle their GTX 670 designs since the maximum power draw (and maximum heat generation) remain unchanged. Idle power on the other hand is going to be marginally lower, as like the GTX 770 the GTX 760 implements a lower idle clock state that shaves off a couple of watts.

Moving on, with this launch we’ll see NVIDIA shrink their desktop product stack a bit. With GK110 based cards at the high-end of NVIDIA’s stack and price compression below $500 pushing prices down, the desktop GK104 product stack is being reduced from 3 cards – GTX 660 Ti, GTX 670, GTX 680 – to just two cards. NVIDIA’s configurations leave them an out should they ever need it, but as it stands these will be the only two GK104 cards in NVIDIA’s 700 series lineup, with GTX 770 and GTX 760 splitting up the old market segments.

With a launch price of $249, GTX 760 is another aggressive launch for NVIDIA compared to both their previous generation products and AMD’s current lineup, with NVIDIA now offering performance notably better than what have been more expensive products. Other than its lower 150W TDP, GTX 660 Ti is fully redundant at this point; GTX 760 is faster and cheaper. GTX 670 is still going to be a hair faster, but with GTX 670 prices still above $300 it’s not being placed at a value sweet-spot, and like the rest of the GK104 based 600 series lineup is slowly being phased out entirely.

The more dynamic matchup will be GTX 760 versus AMD’s product lineup. $249 cuts right down the middle of AMD’s current product lineup, putting GTX 760 between the Radeon HD 7870 and 7950. At the same time NVIDIA’s goal here is to beat the 7950 in performance – keep in mind the GTX 660 Ti tied the original (non-boost) 7950 – which is something the GTX 760 doesn’t have too much trouble with. AMD and their partners have already prepared for this somewhat, as after-rebate prices on 7950 cards have come down from about $300 to about $280 in the last month, but that means GTX 760 still carries a $30 lower price tag. Once more there are no bundles in play on the NVIDIA side, so the wildcard on the AMD side will once more be their 4 game Level Up with Never Settle Reloaded bundle.

Finally, this is another hard launch. GTX 760 cards will be available from the usual retailers and e-tailers. Meanwhile since GTX 760 is designed to be a drop in replacement for GTX 670 on board designs, NVIDIA’s partners will be launching with fully custom cards right away, most of them based on their previous customized GTX 670 designs. Reference style cards will likely be few in number, but unlike the GTX 770 launch (with its relatively expensive Titan cooler) the GTX 670/760 reference cooler does not price itself out of the market.

June 2013 GPU Pricing Comparison
  $400 GeForce GTX 770
Radeon HD 7970 $360  
  $350 GeForce GTX 670
Radeon HD 7950 $280 GeForce GTX 660 Ti
  $250 GeForce GTX 760
Radeon HD 7870 $200 GeForce GTX 660
Meet the GeForce GTX 760
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  • Spunjji - Tuesday, June 25, 2013 - link

    Why would a faster card need to be cheaper? Shoo, shoo! Back under your bridge.
  • UltraTech79 - Tuesday, July 2, 2013 - link

  • vailr - Tuesday, June 25, 2013 - link

    Will there be a "Small Form Factor" version, similar to:
  • chizow - Tuesday, June 25, 2013 - link

    Sad day in the GPU industry when a part that's ~75% of the *SECOND* tier ASIC and sells for $250 can be considered "Enthusiast".

    It looks like Nvidia's marketing push to carve out ultra and uber enthusiast markets has worked, on the media anyways. Parts in this range used to be referred to as mainstream/midrange performance or gamer cards in the past, never once referred to as "Enthusiast".

    Honestly if this $250 part is "Enthusiast" what are the $400 770, the $650 780, the $1000 Titan??? I guess we need to cough up $250 more for each Uber we place in front of Enthusiast; maybe at some point we just find new words and categories when one has been devalued and depreciated to the point it no longer holds any meaning.

    Aside from the rant, the part's price and performance looks good. It's pretty clear at this point Kepler benefits more right now from the ROPs and bandwidth than SP and TMU. May change with future shader intensive titles, but the 760 pretty much confirms the 660Ti (and virtually any 30%+ bandwidth-neutered parts) was a big mistake.
  • thesavvymage - Tuesday, June 25, 2013 - link

    who cares what ASIC it comes from, its irrelevant. Its a $250 gpu that performs as well or better than more expensive cards. Thats not mainstream, its enthusiast. Everything above it is enthusiast. The absolutely biggest amount of gpu sales come from those south of $200, so thats what most people consider mainstream.
  • chizow - Wednesday, June 26, 2013 - link

    People who don't enjoy getting less for the same price care what ASIC it comes from. I guess you don't mind getting smaller and smaller burgers, or less and less ounces in the food you buy at the grocery each year?

    There is nothing enthusiast about this product, it's mainstream performance in the same price and market bracket that litters all of Nvidia's previous marketing slides in this $200-$300 range. Was the 8800GT an enthusiast card? No. Was the 560Ti an enthusiast card? No. Yet they both satisfy the criteria you set forth.
  • teiglin - Tuesday, June 25, 2013 - link

    I was just thinking about this after reading the review over at Tom's (they refer to the 760 as mainstream). It's an interesting sociological exercise, how different people view the term enthusiast. Given the massive stratification at the high end--I mean, Titan, ffs--what is the cutoff for being an "enthusiast" card? Why even bother with hyperbolic modifiers when nobody who spends even $400 on a GPU would do so without knowing the difference between a 770, a 780, and a Titan, not to mention the 7970 [GHz edition], 7950 [Boost], etc.?

    Personally, I'm inclined to agree with Ryan here. This is still a heckuva lot more graphics horsepower than, say, certain yet-to-be-released consoles, which I would argue define a "mainstream" baseline. Though if you're just commenting on how much the lowest common denominator in graphics performance has fallen, then that may be a sad day for the GPU industry, but it's a good day for consumers, who are able to get way more GPU for much less money than a couple years ago.
  • chizow - Wednesday, June 26, 2013 - link

    Sorry but getting "way more GPU for much less money than a couple years ago" is just progress and should be expected.

    The context for how different people view the term enthusiast should be consistent, based on historical price and performance categories as well as physical and marketing segmentation factors. All of which indicate this is NOT an enthusiast part. Nvidia has clearly defined this in the past, and the enthusiast market did not start until $350+.

    Some may say, "who cares", I guess people who actually shop in this $350+ market care, because calling a $250 part sets a terrible precedent, same as selling a tier-2 midrange ASIC like GK104 at $500 sets a terrible precedent. Why? Because if Nvidia is selling their 2nd fastest ASIC at "Enthusiast" price ranges starting at $250 all the way to $500, that gives them license to sell their actual Enthusiast parts at much more than $500.

    Is it any surprise that we now have $650 GTX 780 and $1000 GTX Titan and GTX 690? Of course not. Why? Because people are doing cartwheels in the streets over the privilege of buying a stripped down, overclocked 2nd-tier ASIC for $250, because it's the new enthusiast part!
  • UltraTech79 - Tuesday, July 2, 2013 - link

    I put the $1000 Tital as 'Rich retard soon parts with his money.' Also, shut the fuck up elitest dumbfuck. Anyone willing to spend $200+ on a GPU is an enthusiast and is looking for more than just enough.
  • chizow - Friday, July 5, 2013 - link

    Yes just like the guy who rices up his Civic is now driving a "luxury sports car". Just another idiot that doesn't understand I'm actually advocating against elitest pricing and marketing brackets, move along if you don't understand the concepts and repercussions.

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