In a bit of an unusual move, Seasonic is announcing in advance that they intend to increase the prices of most of their power supplies in the United States. Citing "recent market developments" - i.e. the tariffs imposed by the U.S. government on select components manufactured in China - the company will be increasing the recommended prices of its products to cover the higher costs. The new MSRPs will become effective on December 1st, 2018,

Once the new prices go into effect, all Seasonic products made in China and sold in the U.S. will become $5 to $20 more expensive, depending on the product and its original price. It's worth noting that Seasonic is listing their manufacturer suggested retail prices here, and these are not the prices that retailers are actually paying for the hardware. So actual retail prices will depend both on what the real cost is to retailers, and what kind of margins they're aiming for.

Meanwhile, all orders placed prior to December 1st will be priced at current levels. So there is plenty of time before the price increases take effect (though, this will depend on particular retailers).

One other thing to keep in mind about Seasonic is that it also produces PSUs for numerous brands, including Corsair, NZXT, XFX, and a number of others. So don't be surprised if the company's downstream customers follow suit, as they're going to be impacted by the same tariff increases. It remains to be seen how significant those increases might be, but it is something that's seemingly inevitable given the current situation on the market.

Related Reading:

Source: Seasonic

Comments Locked


View All Comments

  • Samus - Thursday, November 8, 2018 - link

    As justskot said, there are numerous examples throughout history dating back to the BC-era of the negative effect "tariffs" or a tax on import goods has on the economy in the long run.

    The idea of the United States "winning" a trade war is preposterous considering no nation has ever won a trade war in history. Ever. There are no winners. Everyone loses. Every economist that studied at a legitimate school knows this.
  • TheinsanegamerN - Thursday, November 8, 2018 - link

    So should we allow other countries to put tariffs on our products and just take it? Perhaps you are willing to sacrifice your economy, but I and many americans are not.
  • porcupineLTD - Thursday, November 8, 2018 - link

    So american consumers have to pay more for the same product, a Taiwanese company becomes less competitive, all the while there is no american PSU company to compete with said Taiwanese company so... a huge win for the US and incredible loss for China! keep MAGA!
  • CaedenV - Thursday, November 8, 2018 - link

    lol, yep.
    Terrifs are only remotely good when you are protecting an industry. But where is our electronics industry that produces motherbaords, PSUs, GPUs, etc. ?
    I think the idea is that these terrifs are to somehow hurt China because of all of the goods we import, and as payback for IP stolen in other industries (like solar)... but the problem with this thinking is that it fails to recognize that China has been investing in the new silk road to make exports ever cheaper to Europe, India, and Africa... they don't need us to do well in exports anymore as we are no longer the bulk of their exports.
    Secondly, With China's growing middle and upper class, they are less reliant on imports in the first place. They are almost in a position to have a functional internal economy for the first time ever, and if they don't need exports to keep themselves rolling, then just imagine what happens to the rest of the world if they start to scale down.
  • bcronce - Thursday, November 8, 2018 - link

    If you're going to try change, at least read a history book on what not to do. Those who cannot remember the past are condemned to repeat it.
  • wilsonkf - Friday, July 12, 2019 - link

    Long story short: taxed the companies who earn profit from US people, not products, and everything will be fine.
  • Chriz - Wednesday, November 7, 2018 - link

    Interesting, I thought Seasonic was based in Taiwan, so I would have thought they'd produce their power supplies there, not in China.
  • limitedaccess - Wednesday, November 7, 2018 - link

    They do have production facilities in Taiwan but the bulk of production facilities for all those Taiwanese companies (not counting the fabs) is in China.

    The bulk of computer and electronics manufacturing is done in China regardless of the country the company is based in.

    You know for example Foxconn is also a Taiwanese company yet the bulk news reports you've probably heard of it are it being associated with China.
  • StrangerGuy - Wednesday, November 7, 2018 - link

    Speaking of Foxconn, they just scammed $4.5B off taxpayers in subsidies to build an completely obsolete Gen6 LCD plant, and now they are talking about using Chinese mainlanders to man said plant.

    But hey, tariff-free, non gubmint intervention free market, proudly made in America manufacturing amirite? Dimwitted Americans and Trump really deserves each other.
  • travisty - Thursday, November 8, 2018 - link

    sadly the majority of Americans suffer due to said dumbness =(

Log in

Don't have an account? Sign up now