Design

With a new form factor comes the need to deeply analyze design, and in the case of a smartwatch it really becomes more important than ever before. Like clothing, watches are deeply personal in a way that smartphones weren’t. The most immediate aspect of the Apple Watch is the size. I’ve used the Moto 360 before, and while I didn’t think it was too big for me, people with smaller wrists can look rather ridiculous wearing the Moto 360 or many other smartwatches. Even in the 42mm variant, the Apple Watch is surprisingly small for a smartwatch. The 38mm variant is definitely sized for people with smaller wrists.

Outside of height and width, the thickness of the watch is definitely a bit more than what one might expect from a regular watch, but it isn’t really all that noticeable due to the rounded curves of the casing. When looking at the display, the display’s cover glass also blends seamlessly into the metal case of the watch, which really looks impressive indoors, although the illusion is somewhat lost in strong sunlight as it becomes obvious where the display ends and the bezel begins. This really helps with analog watchfaces, but in practice I found I was never really bothered by rectangular watch displays. If anything, I’ve found round watch display to lack information density; round watch displays just aren’t pragmatic for general purpose computing.

In order to really give a sense of what the watch looks and feels like when it’s on the wrist, I’m going to start by assuming that most people will wear this watch on their left hand. This places the side button and digital crown on the right. If you read nothing else in this entire article, you should know that the digital crown is probably the best solution I’ve seen to the smartwatch input problem yet. The digital crown manages to have just the right amount of friction to the knob so input feels deliberate without being difficult. The notches that surround the crown really help with gripping the crown and improve the precision of input with the digital crown. Both the digital crown and side button have a solid, clicky action, but it’s probably not a surprise at this point given that Apple seems to consistently nail down details like button feel on their iPads and iPhones.

On the left side of the watch, the only notable interruptions are the speaker and microphone holes. As far as I can tell there’s only a single microphone hole, but it seems that Apple has some form of noise cancellation as background noise is generally well-muffled.

The top and bottom of the watch are just the attachment points for the bands of the watch, but from a design perspective this is probably one of the most crucial. The interchangeable bands work incredibly well because of just how easy it is to attach and detach bands. Attaching a band is as simple as matching with the slot and sliding it in, although it is possible to get it wrong by putting a band in upside-down. The fit and finish of both the Milanese loop and sport band that I received were both essentially perfect here, and the Milanese loop band has a glossy finish on the side that helps the band to blend in with the casing of the watch.

The bands themselves are probably the most important aspect of the Apple Watch's design. While Apple definitely hopes that users will be purchasing bands in addition to the one that comes with their watch, it's a safe bet that most users will be using the fluoroelastomer bands that ship with the Apple Watch Sport and the entry level Apple Watch and Apple Watch Edition models. Because the fluoroelastomer band ships with the Sport version of the watch and has to fit every wrist size the fluoroelastomer band actually is more like one and a half bands. Included in the package is the section of the strap with the metal pin, and two pieces of different lengths with holes in them. The longer one is meant for users with larger wrists, and the smaller one for users with smaller wrists.

As for the band itself, the feel of it can be difficult to describe. When they were first revealed, my initial thought was that they would have a somewhat firm and rubbery feel. It turns out that the bands are very flexible, and also very soft. The best description I could give is that it feels similar to the soft touch back of the black Nexus 5 and Nexus 9, but much smoother and very resistant to smudges. Water also tends to roll right off of it which makes it very well suited to fitness activities. Since it's not infinitely adjustable there's always a small mismatch between the size of the band and the size of your wrist, but there's not much that can be done to solve that with a pin and tuck design.

In the case of the Milanese loop, the infinitely adjustable design has basically solved the teething issues I have with wearing most watches. The band manages to deal with the issues I’ve always had with wristbands that always seemed to be either too tight or too loose. The fabric-like pattern of the metal links also helps to distribute pressure while allowing for ventilation, so I don’t feel the need to constantly take off the watch due to trapped sweat or some similar issue. It’s also easy to clean the metal bands if they get dirty, although I suspect the leather bands will be rather difficult to deal with in this regard. There is some potential to pinch hairs, but in my experience this is pretty unlikely and I can count on one hand the number of times I’ve noticed this problem in the past few months. As a result, this is probably the only watch I’ve ever worn that is consistently comfortable regardless of weather conditions. Independent of how good the wearable is from a digital logic/software standpoint, I’ve noticed that these aspects of the design are far, far more crucial than anyone seems to notice. In the case of Apple Watch, the bands are pretty much as good as it gets.

Moving past the bands, the back of the watch is somewhat unremarkable. There’s a rounded crystal that houses the heart rate LEDs and sensors, and serves as an attachment point for the MagSafe wireless charger. In practice, the only notable issue here is that the crystal seems to act as a pressure point when wearing the Watch, but it’s likely that this is done to ensure proper contact for the heart rate monitor.

Overall, Apple has pretty much nailed the design of the watch. The controls are well-executed and placed in a pragmatic position, in a way that I haven’t really seen anyone else achieve yet. The only real objection I have to the design is that the stainless steel casing seems to be a magnet for small scratches. They’re tough to see in most conditions, but with strong lighting it becomes pretty obvious that it’s pretty easy to scratch the watch casing. I suspect the only solution here is to regularly buff out scratches from the casing like most any stainless steel watch. As for the Apple Watch Sport, the 7000 series aluminum seems to hold up to daily use without any sign of scratches or chips on the casing of the watch. At 25g and 30g for the 38mm and 42mm respectively it's also lighter than the 40g and 50g masses of the stainless steel models. Since the Sport edition uses Ion-X glass like the iPhone 6 instead of the Sapphire crystal of the normal Apple Watch and Apple Watch Edition, the display cover glass is much more susceptible to scratching. While I haven't encountered any scratches at this point, the sapphire glass editions will undoubtedly better stand the test of time.

Introduction Apple S1 Analysis
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  • Murloc - Monday, July 20, 2015 - link

    First!
  • Murloc - Monday, July 20, 2015 - link

    the reviewer has no hair??
  • ianmills - Monday, July 20, 2015 - link

    HAHAHAHA exactly. The apple watch is reviewed by someone who is self-concious enough to shave their arm hair. This explains why the review is so positive. Some people find self-esteem in odd places...
  • supermoon - Monday, July 20, 2015 - link

    That's just what some people's wrists look like bruh, including mine. what are you grasping at??
  • dsumanik - Monday, July 20, 2015 - link

    This entire article (photos and content) has been 'photoshopped' by apple PR. Hair and skin smoothed, bokeh added....look at how the watch is posed in the shots, it is amateur photography heavily post processed....in a lame viral marketing attempt.

    ANANDTECH STOP TRYING TO SELL US SH*T.

    APPLE SAMSUNG CORSAIR WHATEVER

    IF I WANT A COMMERCIAL, ILL GO TO THE MFG WEBSITE.

    PS.

    EVERYTONE IN INTERNET LAND THE REVIEWERS FORGOT TO TELL YOU THAT THIS WATCH DOES

    NOTHING.
    ZIP.
    ZILCH.
    NADA.

    WITHOUT AN IPHONE.

    IT COSTS $400 + AN IPHONE EASILY PUSHING THE PRICE OVER 1K.

    PS

    GO SEE IT IN THE STORE, ITS CHUNKY AND PRETTY CHEAP LOOKING, NOT LIKE APPLE'S WEBSITE PHOTOS AT ALL.

    GO SEE FOR YOURSELF.

    12K FOR THE 'EDITION' ?????????????

    LOOKS LIKE IT BELONGS RIGHT AT HOME IN THE WALMART ELECTRONICS SECTION!

    LOL!
  • navysandsquid - Monday, July 20, 2015 - link

    Hate on brother lol butt hurt much its ok enjoy your droid turbo lol
  • Ryan Smith - Monday, July 20, 2015 - link

    "This entire article (photos and content) has been 'photoshopped' by apple PR. Hair and skin smoothed, bokeh added....look at how the watch is posed in the shots, it is amateur photography heavily post processed....in a lame viral marketing attempt."

    While we do use Photoshop for editing (once you get past basic cropping, you probably want Photoshop), to be clear here these photos haven't received any significant processing. The only work we do on our photos is lens/sensor correction and auto toning.

    The fact of the matter is that Josh is an excellent photographer (the best one among us, in fact), which is how he's able to pull off these amazing shots. So the fact that you think it has been heavily edited is flattering in a sense; we didn't have to edit them, we were able to take those photos naturally in the first place.

    And no, no one from Apple PR has touched the photos. Or the article.
  • BittenRottenApple - Monday, July 20, 2015 - link

    Worship the holy apple.

    The apple way, selling over expensive crap to stupid consumers that like to
    get robbed.

    This has been a disastrous launch in every respect. The iwatch is such an
    ugly piece of crap, it is truly unbelievable how a company, formerly known for
    its remarkable design, dares to put out such a crap ton of shit. Some
    characteristics are glaringly obvious and inherent to it: over expensive,
    hardly innovative, limited functionality and usability (need of an iPhone to
    make it work), looks exactly like a toy watch and so on.

    There are of course way better smart watches out there, especially from the
    likes of Samsung, Sony, Motorola, Asus, LG, simply put, there is no need for
    another piece of over expensive junk.

    Regardless of what the casing and strap are, it's still maybe $8 worth of electronics at best, a painfully tiny screen, awful battery life, absolute dependence on an iPhone for proper function, and in reality adding extra time to decide if the message your phone just pinged your wrist with is worth pulling the phone out for to reply with.
    The smart watch is a dumb idea in its current form. The Apple icrapWatch (tm) with its "Wealthy - Rich - Look how obscenely rich I am" case material tiers (seriously, the upgrade from plastic to red leather band is $7k? Not even a gold band available to justify that $17k price?) is the ultimate expression of that.
    Maybe in 5 years or so a transparent OLED screen over a traditional watch with these sensors to pop-up notifications long enough to be noticed but not need to be charged every two hours is when it'll make sense, but for now it's a useless gimmick that nobody really needs.

    Let's face it, the Apple Watch is a total and utter failure. The one called Sport edition doesn’t even has a dust, shock and water resistant exterior and thus fails in nearly every "sports" related usage scenario, albeit still costing nearly as much as an iPad, or, you know, a real watch, which works for years to come.
    And the luxury one? Oh god, 17k+ for this utter crapicious experience. If you’re a millionaire, donate that 17k+ to the EFF, the communist party, an union or consider that such an amount of money could save lives in many third world countries or help to preserve nature. Besides that, it doesn’t even look that luxurious compared face to face to Rolex standards, more like some sort of ugly, chubby toy enclosed in a thin, and tiny gold case. The functionality provided, if one even dares to call it that way, are utter crap too, nothing new, nothing exciting here, nothing Samsung, LG, Pebbles haven't been offering for years on a far superior basis. For example the Pebbles watch which costs
    less than 79$ and has 8 days of battery life, shows many of the notifications and info someone might need, all the while being water and dust proof, with changeable wristbands. Seriously, fuck this overpriced, environmentally obscene, eco terroristic icrapWatch (TM).

    Yet another fine addition to the long list of "Terrible Products Apple Makes to Gouge Money out of People".

    The new icrapWatch (tm) is a testament to Apple's collapsing technical acumen. They eliminate all ports providing no cable based connectivity at all? This craven stupidity should send the last adherents running. But running to what? Windows isn't even a viable option anymore, since it now is the most widespread commercial NSA gathering tool available, closely followed by Android, iOS and OS X.

    It's a sad day for people who need real smartwatches. Jony Ive is a pompous, clueless hack who should be fired and shot on the spot (or torn apart by a horde of rabid dogs) for introducing crippling regressions like this one.

    Look at this POS: No USB port, which won’t require an adapter to do anything. So if you aren’t going to require an adapter anyway, why not make that nonexistent port a modern port one: Thunderbolt. Thunderbolt can carry USB, video, Ethernet, external storage... ALL AT ONCE. And it can be daisy-chained, which would be hugely important when the icrapWatch (tm) would have ONLY ONE PORT. So WTF is Apple doing in not making its nonexistant port into a thunderbolt port?

    And again, are you kidding me? No thunderbolt connector? Now every sorry user of this pos doesn’t have to find a thunderbolt to USB C, a USB C to USB to HDMI, a USB to USB 3.0 period, a USB C to USB connector for apple’s time machine and also does not manage to don't short circuit all that with the AC/DC to USB C connectors, seriously ? Not worth 200$ new pile of hairy connectors for the brand new icrapWatch (tm), and that is called a revolution nowadays? No ********** way, the Pebbles is way superior, period.

    By the way, they're perpetrating no connectors at all. Thunderbolt is a much-needed step to a modern I/O standard. No connector is an outdated, abused standard that was designed primarily for Rolex watches. It's not suitable for external storage, video, or anything else requiring bulk data transfer with minimal CPU overhead. A nonexistant connector at all is a regression, a major step BACKWARD.

    Starting at $349.00----Less than $8.00 worth of hardware = ~$341.00 premium to use icrapWatch OS instead of windows. (Honestly the most expensive component of this icrapWatch (tm) is probably the screen.)
    Anyone with real work to do will not even be able to buy this thing. My friend’s last Air was neat in that it was small and lasted all day, but it was so under-powered, it was frustrating. I can only imagine how limited this machine will be.

    Who cares about price, weight and size, when this product is crippled by a hopelessly defective design? You can't hook up a power adapter and external storage at the same time. You can't hook up an external display and external storage. Hell, you can't even plug in a thumb drive!

    This product is the most asinine piece of shit Apple has produced, and that includes the (thankfully) short-lived Shuffle that could only be controlled by a gimped Morse code.

    $270 less gets you the new Pebbles which will eat the crapWatch's lunch.

    If you need to do a lot of processor intensive work, than you would not even go near this thing. It would be useless to you. If you need to crunch spreadsheets or are heavy in corporate analysis, this icrapWatch (tm) would also be useless to you.

    This is the kind of icrapWatch (tm) that Apple sells a lot of. This icrapWatch (tm) is largely useless for anything other than email and facebook. It cannot store many files, it cannot process much information, and it has no external port. There is nothing wrong with using this icrapWatch (tm) for casual tasks, but it is CERTAINLY not a productivity machine.

    It is what it is. A status symbol/statement. Or some other statement. A statement that you just bought a $349 or icrapWatch(tm) with a $341 or more case so you can show off in front of your hipster isheep friends.

    I hate to stick to Apple only facts here, but Apple said that the current Samsung Smatwatch is 24% thicker than this new icrapWatch (tm). That does NOT mean that the new icrapWatch (tm) is 24% thinner than the current Samsung Smatwatch , it means that it is ~20% thinner than the current Samsung Smatwatch. They clearly phrased it that way to make it sound more impressive and hence dupe the consumer, aka stupid isheep.

    So, it's a toy watch plus with a display and no over expensive dongle so you can’t do everything a Pebbles can do, at more than four times the price while looking posh.
    And here I thought technology was about function over form. I get it, functional art; art I can do things my phone does, but in a space that anyone can see me doing it, stylishly. Crippled and non standard in-house branded "business" software does great, can't do anything really artistic on it except maybe GarageBand or stock filter photo edits to my innumerable selfies, but it's got that partially eaten fruit on the back that screams "money I'm too stupid to keep or invest wisely."

    Take my money!
    I wouldn't hold my breath.

    This is apple's marketing strategy: mind-numbing markup on dirt-cheap, mediocre icrapWare (tm). They throw together a cheap little toy like icrapWatch (tm), pretty it up with silver or gold paint, and ride the wave of ignorance, outrageous markup, and marketing that they've been using as a business model for many, many years now. The only thing Apple has ever made that's less worthless than all the other crap their conspirators like Hon Hai Precision Industry Co., Ltd excrete all day and night by taking advantage of child labour are iOS and OS X which, besides being notoriously crippled and constrained walled gardens, aren’t even worth the hassle unless you also dumped thousands of dollars into other apple products.

    Many apple owners I’ve encountered never stop trying to belittle and demean others because they don’t have a Macbook or an iPhone (or an icrapWatch (tm) for that matter) and then try to act like their overpriced apple products are overall better when they are certainly not, by any standard.

    Luxury cars, while still worthless crash grabs, usually offer some quality and features that are actually somewhat superior to cheaper competing vehicles and models.
    icrapWatch (tm) such as this start already expensive as hell with little performance to warrant such outrageous costs. Apple isn’t the luxury car of anything. It’s the luxury car DESIGN with a 4-cylinder under the hood and a tape-deck in the sound system, all with the price tag of "luxury". They sell laptops made cheap in china, using child labour and the same hardware you can find in SO many other laptops, slap their OS on it, put it in a thin case, and then markup the price by 300% to 600%. These are the facts. This icrapWatch (tm) in question is nowhere NEAR worth that kind of money. I mean, smartwatches in general are overpriced, but apple has made their entire business model out of extreme markups backed by clever marketing with little actual technological superiority of any kind. Every single apple product on the market can be outperformed in every way by comparable products. Apple icrapWatches (tm) can be outperformed by smartwatches that are FAR FAR cheaper while relying on older tech. The only thing that apple has that nobody else does is OSX and iOS, their operating systems. These are mediocre operating systems, but they are literally designed to be limited on anything it determines to be "non-apple hardware". Other operating systems can be installed on just about any computer you can slap together, whereas OSX is specifically and deliberately designed to be non-functional on ANYTHING that isn’t made by apple. It’s nothing but a cash-grab.

    Apple is indeed playing run-of-the-mill capitalism, they try to capitalize on the ignorance of the average consumer with marketing campaigns designed to make you assume you're getting your money's worth.

    There are millions of consumers who are on the fence, who are actually interested in buying something that's worth the money they spend. Those people deserve factual information and do not deserve to be exploited for their ignorance on the topic. So excuse me if I have a problem with it. College students especially, who don’t have a lot to spend in the first place, are being taken advantage of in every area of their life. Buying a smartwatch should be one less area of exploitation. This is why I have a problem with apple and with many other companies and services that attempt to capitalize on ignorance.

    Years down the road when the batteries in this model are dead and you have to keep it plugged in just to use then you'll have no way to plug in a flash drive or an external hard drive. I don't care how sexy it looks: sometimes and more often than not less means a serious lack of functionality.

    We can only hope that consumers send this piece of diabolic garbage to oblivion, as they did the idiotic iPod Shuffle that could only be controlled with Morse code over a proprietary headphone wire.

    The Apple Iphone 1 and Ipad 1 might have been innovative at their time,
    but since then, the bitten apple has been continuously rotting from the inside
    outwards, always swarmed by millions of Iworms which regale themselves with its
    rotten flesh, not forgetting all other Americans who support apple by means of
    their tax dollars to finance its bought US Treasury/Government bond interest rates.

    Last but not least, every Apple product includes a direct hotlink to the NSA,
    free of charge, something that might make it a good value, after all.

    Ceterum censeo Applem esse delendam.
  • twanto - Monday, July 20, 2015 - link

    "There is nothing wrong with using this icrapWatch (tm) for casual tasks, but it is CERTAINLY not a productivity machine." I was really hoping it could handle some spreadsheets and a bit of 3D rendering, but I guess not.

    This post was either satire or the greatest literary achievement by someone with a bonus chromosome 21.
  • Schickenipple - Tuesday, July 21, 2015 - link

    Word. If you are trying to create spreadsheets on your watch, or any screen that small, you are an idiot.

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