By far the highlight of Apple’s Spring Forward event was the Apple Watch. Though announced back in September, Apple has not allowed any hands-on time with the device until now. So along with finding out the full launch details today, this is the press’s first chance to actually try out what’s the first new product line from Apple in the last half-decade.

As a quick reminder, Apple is selling the watch in 2 sizes, 3 styles per size. The 38mm and 42mm sizes are essentially men’s and women’s sizes, with the 42mm carrying a general price premium of $50; and while Apple doesn’t officially mention it, we know from previous leaks of their developer guidelines that the watches have different resolutions, with the 38mm coming in at 272x340, and the 42mm at 312x390. Meanwhile the 3 oddly named styles of the watch are the entry level Apple Watch Sport, the mid-level suffix-less Apple Watch, and the luxury Apple Watch Edition. Each version of the watch moves up in material, from brushed aluminum, to polished stainless steel, to 18kt gold.

Having a chance to try the Sport edition, I’m still not entirely sure what to make of it. The Apple Watch is essentially a wrist-mounted extension for your iPhone plus a sensor suite. That gives it a lot of flexibility – Apple’s still waiting to see what developers can do with it – but it’s also clearly a first-gen Apple product looking to find its place in the world. Apple has some ideas, but long term it’s going to be developers that make or break it and they are keenly aware of that.

In-hand (or rather on-wrist), the size feels right, at least for someone used to wearing a sizable sports watch in the first place. Though the Sport bands Apple had on-hand did not come in a size-Ryan. Interacting with it is definitely going to be a learned art; the only physical controls are the side button and the crown, so most interaction comes from touch interactions with a fairly small screen. The Apple Watch combines traditional touch gestures with pressure gestures from their new Force Touch technology, so interactions can come from swipes or touches of various pressure.

For today’s hands-on, the apps themselves are more proof of concept than real-world, as they were only setup to run through Apple’s demo material. The Watch offers an interesting selection of apps iPhone-tethered apps, shifting from a second screen for you iPhone to running scaled down versions of iPhone apps. Notifications, emails, etc can all be accessed from the Watch for communication purposes. You can also make calls from the watch, though in the admittedly crowded demo room it seemed to be a poor idea. Other apps included scaled down versions of Uber, and a scaled down version of iTunes for playing music through the Watch.

The other half of the Watch’s applications are focused on “native” functionality. This includes the actual watch face application – selectable and further customizable faces/skins of course – and applications that take advantage of the Watch’s sensor suite. The bulk of the sensor apps focus on fitness in one way or another, and this I suspect is largely due to the fact that the most “novel” sensor on the Watch is the heartrate monitor (otherwise accel/gyro are already on the iPhone). Fitbit, MS Band, and other fitness tracker users should have a good feel for what to do with this, while new users will take some guidance. Though since the interface is almost entirely iconographic, there will be a learning curve for everyone just to learn what the various icons mean and do.

The Watch appears to be running a heavily scaled down version of iOS, and in terms of performance it’s perhaps not surprising that performance feels like it’s yearning for a full Apple A-class SoC at times. Apps other than the clock – which is essentially part of the home screen – have a short but distinct loading time. Once you’re in an app most move smoothly as you’d expect, though flipping through one of the Apple fitness applications saw noticeable stuttering. Whether the load times and stuttering I saw is a limit of the SoC or the NAND I’m unsure, though as this is a pre-release device it’s entirely likely that Apple still has some performance tuning to go. What we’re seeing right now is generally going to be performant enough, but it’s not iPhone 6 level smoothness.

The million dollar (well, $10K+) question right now is this: is it worth it? That’s a question I don’t think a hands-on test in a closed environment can answer. I think it’s going to be a geek product before it goes mainstream – and this has been the case for Apple’s previous mobile products as well – as the novelty is certainly going to help get it off the ground. Whether such a watch is useful as opposed to just taking your iPhone out of your pocket is another matter; more than a few people I know gave up watches because their phone was convenient enough for a time piece, so getting them to buy back into watches is not a given, particularly since the Watch only has very limited functionality without an iPhone by its side to provide it with data (locally you have the sensor based applications, but not much more). Which isn’t to say that I’m for or again the Watch right now, only that I would need to test it at my own pace to figure out if and where it can fit into my life.

Anyhow, the Apple Watch hits retail on April 24th. So we’ll be back next month with a more comprehensive look at Apple’s latest foray into mobile.

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  • NEDM64 - Tuesday, March 17, 2015 - link


    If you want a good watch, with a good machined steel or aluminum body (not crappy die-cast with chrome on top), antiscratch glass, and good interanals you end up paying more than an Apple Watch Sport. $500 onwards.

    $100 watch? Sorry but no. Better save that money for a good watch next time.
  • NEDM64 - Tuesday, March 17, 2015 - link

    d) Battery life should be 1 day/24 hours of HEAVY use.

    according to Apple:

    You get 1 day, that's it, if you sleep 6 hours a day.

    And what you do on that day?

    You fiddle with the watch for 45 minutes

    You exercise for half an hour while listening to music

    You receive 90 notification on your watch (that's 5 every hour)

    You check the time 90 times (that's every 12 minutes)

    That's a LOT of activity for me. That's seriously a lot on a such small device (size like the original plastic pebble) on pre-production software.

    That's one of the reasons I like Apple: they don't lie to costumers and tell a pretty story, they are honest.

    I check every Android Wear manufacturer's site: Sony, LG, Samsung, Motorola, and they all say "X" days, but not on which conditions... and then... there are the fanboys... claiming ridiculous battery lifes of not using the device at all.

    Plus, you mostly won't have a dead device on your wrist. When the charge is low, the AWatch automatically switches to a mode where it only works as a watch and you're back to pre-Apple Watch times. That mode lasts for 3 complete days with just the rest of the battery...
  • MonkeyPaw - Monday, March 9, 2015 - link

    "Having a chance to try the Sport edition..."

    Wait, which one, the Sport or the Edition? And let the naming confusion commence!
  • mkozakewich - Tuesday, March 10, 2015 - link

    I remember in their first article, when they were talking about "the Edition edition." I think they're purposefully trying to snub Apple's naming standards.
  • NEDM64 - Tuesday, March 17, 2015 - link

    Yep, the correct would be "the Sport collection".
  • StormyParis - Monday, March 9, 2015 - link

    I just don't want a watch that locks me in to a specific smartphone.
  • Stuka87 - Tuesday, March 10, 2015 - link

    Then your only option is a Pebble. Every other watch locks you into a specific phone. Samsung Gear locks you into a Galaxy, Apple Watch locks you into an iPhone, etc.
  • JeffFlanagan - Tuesday, March 10, 2015 - link

    The more I read about smart-watches, the more likely I am to buy a Pebble. I have no interest in being locked down to a single phone manufacturer.
  • krutou - Wednesday, March 11, 2015 - link

    Microsoft Band...
  • NEDM64 - Tuesday, March 17, 2015 - link

    And Meta Watch, among others...

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