Over the weekend we reported on a statement released by NVIDIA regarding recent concern over unusual VRAM allocation and VRAM bandwidth performance from the GeForce GTX 970. In brief, various GTX 970 owners had observed that the GTX 970 was prone to topping out its reported VRAM allocation at 3.5GB rather than 4GB, and that meanwhile the GTX 980 was reaching 4GB allocated in similar circumstances. All of this was at odds with what we thought we knew about the cards and the underlying GM204 GPU, as the two cards were believed to have identical memory subsystems.

In their statement, NVIDIA confirmed that this unusual behavior existed, and that it was due to the GTX 970 possessing “fewer crossbar resources to the memory system” than the GTX 980. Furthermore due to this, the VRAM on the GTX 970 was segmented in a way it’s not on the GTX 980, with 3.5GB of the 4GB serving as one high priority segment, and the final 512MB serving as a low priority segment. The rest of NVIDIA’s statement then focused on performance, and why they believed this design would not have a significant performance impact versus a GTX 980-style non-segmented memory structure.

However because NVIDIA’s statement was intentionally high-level – it was meant to be accessible to the wider press and their readers, and not just the technical press such as ourselves – this meant that the statement offered few technical details on what was going on under the hood, which makes it difficult for us to validate NVIDIA’s claims and on a more human level we’re always dissatisfied with half of an answer.

As a result we’ve been digging into this issue over the weekend, working to collect the final pieces of the puzzle. To that end NVIDIA reached out to us Sunday evening to fully explain the issue at a level of detail necessary for our level of depth, making available to us a “triage team” of sorts of technical marketing, product management, and engineering/architectural personnel to answer questions and to better explain the issue. While there’s still some benchmarking left to do on our end – we’ve only had a relatively brief Sunday evening to work with NVIDIA’s full explanation – at this point we feel like we have a solid grasp of what’s going on with the GTX 970, how its memory segmenting and allocation work, and how it can impact performance.

Now make no mistake, NVIDIA right now is in full damage control mode due to the negative press this issue has garnered and the pain that’s going to follow. When NVIDIA is getting Senior VPs like Jonah Alben on the phone with us on a weekend night to talk architecture and answer questions, this isn’t normal operating procedure for the company. But at the same time it’s a positive sign for how serious NVIDIA is taking our concerns, and meanwhile an NVIDIA under pressure is an NVIDIA that is more likely to answer our deepest technical questions, giving us more insight than ever before into GM204.

GeForce GTX 970: Correcting the Specifications

To kick things off, we need to start at the very beginning and talk about the specifications of the GTX 970 itself. Everything that follows is derived from how the chip is configured, so we cannot go any farther until we understand the true configuration of the GTX 970.

NVIDIA GPU Specification Comparison
  GTX 980 GTX 970 (Original) GTX 970 (Corrected)
CUDA Cores 2048 1664 1664
Texture Units 128 104 104
ROPs 64 64 56
Core Clock 1126MHz 1050MHz 1050MHz
Boost Clock 1216MHz 1178MHz 1178MHz
Memory Clock 7GHz GDDR5 7GHz GDDR5 7GHz GDDR5
Memory Bus Width 256-bit 256-bit 256-bit
VRAM 4GB 4GB 4GB
L2 Cache 2MB 2MB 1.75MB
FP64 1/32 FP32 1/32 FP32 1/32 FP32
TDP 165W 145W 145W
GPU GM204 GM204 GM204
Transistor Count 5.2B 5.2B 5.2B
Manufacturing Process TSMC 28nm TSMC 28nm TSMC 28nm
Launch Date 09/18/14 09/18/14 09/18/14
Launch Price $549 $329 $329

When the GTX 980 and GTX 970 were released, NVIDIA provided the above original specifications for the two cards. The launch GTX 900 GPUs would be a standard full/die-harvested card pair, with the GTX 980 using a fully enabled GM204 GPU, while the GTX 970 would be using a die-harvested GPU where one or more SMMs had failed. As a result of this the big differences between the GTX 980 and GTX 970 would be a minor clockspeed difference, the disabling of 3 (of 16) SMMs, and a resulting reduction in power consumption. Most important for the conversation at hand, we were told that both possessed identical memory subsystems: 4GB of 7GHz GDDR5 on a 256-bit bus, split amongst 4 ROP/memory controller partitions. All 4 partitions would be fully active on the GTX 970, with 2MB of L2 cache and 64 ROPs available.

This, as it turns out, was incorrect.

As part of our discussion with NVIDIA, they laid out the fact that the original published specifications for the GTX 970 were wrong, and as a result the “unusual” behavior that users had been seeing from the GTX 970 was in fact expected behavior for a card configured as the GTX 970 was. To get straight to the point then, NVIDIA’s original publication of the ROP/memory controller subsystem was wrong; GTX 970 has a 256-bit memory bus, but 1 of the 4 ROP/memory controller partitions was partially disabled, not fully enabled like we were originally told. As a result GTX 970 only has 56 of 64 ROPs and 1.75MB of 2MB of L2 cache enabled. The memory controllers themselves remain unchanged, with all four controllers active and driving 4GB of VRAM over a combined 256-bit memory bus.

This revelation significantly alters how we perceive the performance of the GTX 970 in certain situations, and is the missing piece of the puzzle in understanding the memory allocation issues that originally brought all of this to light. The ability to “partially disable” a ROP/memory controller partition is new to Maxwell, and we’ll fully explore how that works in a moment, but the important part to take away is that the ROP/MC layout on the GTX 970 is not fully enabled like the GTX 980, and as a result will not behave identically to the GTX 980. All of the behavior from the GTX 970 we’ve seen in light of this correction now makes sense, and it is immediately clear that this is not a hardware or software bug in GTX 970, but rather the planned/intentional behavior of the product.

The biggest and most painful question about all of this then is how did this happen? How did we get fed incorrect specifications? NVIDIA’s explanation, in a nutshell, is that this was completely accidental and that all of this stems from assumptions made by NVIDIA’s technical marketing team.


GTX 970 Reviewer's Guide: Specifications

In short, while NVIDIA does publish the specifications of their cards on the GeForce website and in other places (e.g. partner product pages), those are less-detailed high level specifications suitable for a wider audience, not unlike NVIDIA’s initial statement. The deeper technical specifications we get, such as the number of ROPs, transistor count, and L2 cache size, comes from NVIDIA’s reviewer’s guide, which outlines for us the specifications of the card, the major new features that NVIDIA is focusing on, and some examples of benchmark numbers they’re seeing. This document is compiled by NVIDIA’s technical marketing team (a group no less than extensively knowledgeable about GPUs) based on the information provided to them by the product engineers and the product management team.

The error, as NVIDIA explains it, is that in creating the GTX 970 reviewer’s guide, the technical marketing team was unaware of Maxwell’s aforementioned and new “partial disable” capabilities when they filled out the GTX 970 specification table. They were aware that the GTX 970 would have the full 256-bit memory bus, and unaware of the ability to independently disable ROPs they assumed that all 64 ROPs and the full 2MB of L2 cache was similarly available and wrote the specification table accordingly. This error then made it into the final copy of the guide, not getting caught even after being shared around various groups at NVIDIA, with that information finally diffused by press such as ourselves.

Somewhat murkier is the intervening 4 months between the launch of the GTX 970 and the discovery of this error. As NVIDIA tell us, since the error wasn’t caught in the initial check of the reviewer’s guide there weren’t any further checks being made, especially since this information wasn’t also distributed via a public source (such as the GeForce website). As far as technical marketing knew the product had 64 ROPs, and as far as product management and engineering knew the technical marketing team had done their due diligence. As a result this issue was not caught and identified at NVIDIA until earlier this month when NVIDIA technical marketing started investigating the reports and requests from the press about the memory allocation oddities. Only after running similar tests and running into the same odd results as the press and users did NVIDIA properly identify the issue.


GTX 970 Memory Allocation (Image Courtesy error-id10t of Overclock.net Forums)

Now as NVIDIA is in full damage control mode at this point, consideration must be given as to whether NVIDIA’s story is at all true; NVIDIA would hardly be the first company to lie when painted into a corner by controversy. With that in mind, given the story that NVIDIA has provided, do we believe them? In short, yes we do.

To be blunt, if this was intentional then this would be an incredibly stupid plan, and NVIDIA as a company has not shown themselves to be that dumb. NVIDIA gains nothing by publishing an initially incorrect ROP count for the GTX 970, and if this information had been properly presented in the first place it would have been a footnote in an article extoling the virtues of the GTX 970, rather than the centerpiece of a full-on front page exposé. Furthermore if not by this memory allocation issues then other factors would have ultimately brought these incorrect specifications to light, so NVIDIA would have never been able to keep it under wraps for long if it was part of an intentional deception. Ultimately only NVIDIA can know the complete truth, but given what we’ve been presented we have no reason to doubt NVIDIA’s story.

In any case, going forward NVIDIA has made it clear that they intend to make sure this doesn’t happen again, to make sure that the specifications released to the press and public are better checked to ensure nothing is inaccurate or being assumed. NVIDIA rarely makes the same mistake twice, and certainly they will be under a great deal more scrutiny from here on to make sure their published specifications are correct.

Meanwhile as press we play a role in this as well, as in retrospect we should have seen this sooner. Nebulous metrics such as VRAM allocation aside, NVIDIA’s own tools and our own experiences pointed to something being off. The pre-GM204 version of NVIDIA’s DeviceQuery CUDA application, for example, correctly reports that the GTX 970 only has 1.75MB of L2 cache and the GTX 980 has 2MB of L2 cache, even if it doesn’t fully understand the makeup of the Maxwell 2 architecture.


NVIDIA CUDA DeviceQuery: GTX 970

Furthermore our own initial incompatibility issues with the GTX 970 (and only the GTX 970) pointed to some kind of memory subsystem change that we should have looked into, even after NVIDIA corrected the problem in their drivers. Ultimately other tools such as GPU-Z and AIDA64 weren’t able to catch the difference since they too did not know about Maxwell’s ability to disable the ROPs, so only a limited number of flags were raised, but nonetheless this is something we admittedly should have been able to catch had we noticed what was wrong.

Diving Deeper: The Maxwell 2 Memory Crossbar & ROP Partitions
Comments Locked

398 Comments

View All Comments

  • Harry Lloyd - Thursday, January 29, 2015 - link

    This card needs 8 GiB of VRAM with eight 8-Gbit GDDR5 chips (instead of eight 4-Gbit ones). The price would not be much higher, but we would get 7 GiB of full bandwitdh. That would be enough for pretty much anything until Pascal comes along.
  • Ranger101 - Thursday, January 29, 2015 - link

    Nvidia HAS BEEN LYING and they should be ROASTED not meekly forgiven as Ryan Smith suggests. It remains a mystery as to why Anandtech should be so keen to absolve them....
  • Man_Of_Steele - Thursday, January 29, 2015 - link

    I agree with you there. No one seems to really be giving them a hard time... the mistake isn't as simple as Anandtech is trying to make it seem IMO.
  • TEAMSWITCHER - Thursday, January 29, 2015 - link

    What has changed in light of this information? Did the GTX 970 benchmarks suddenly decline? Will AMD raise the price of the R9 290 and R9 290X now that the GTX 970 scandal has been "exposed"? No...all around.

    Same Process, More Transistors, More Performance, Lower Power, and Lower cost all the while using a non-symetric memory partitioning scheme to maximize high speed VRAM. nvidia's only fault was not telling us about it. If it bothers you that much spend another 40% and get the GTX 980, but know this...it will NOT get 40% more performance.
  • itproflorida - Thursday, January 29, 2015 - link

    With 970 gtx SLI; There is frame time lag when enabling 2x, 4xmsaa or TXAA @ 4k and some games at 1440p. Eventhough most games run fine @ 4k with no AA , Fxaa or 1xSmaa enabled some like AC Unity have hitching or frame time lag with no AA with Maxed settings. Its not just a vram issue like this site and others are proposing.

    I have a video of AC Unity @ 1440p Native resolution. Ultra settings, HBAO+ and soft shadows using FXAA. Very intense action scenes with no lag and averaging 60+ fps. With vram at 3990MB.

    Yet I can experience frame time lag in FC4 with vram at only 3436Mb @ 4k with 2mxssa enabled

    CODAW @4k Ultra, Maxed settings cached textures with 1xsmaa is fine also while it goes over 3500 MB vram..

    So I am not convinced that it is just the vram segmentation and slower speed of the cache and how the drivers handle memory allocation.

    Are they still great cards, yes. As long as you know how to tweak each game
  • piiman - Saturday, January 31, 2015 - link

    Or just return my 2 970's for 1 980 and save 40%
  • wolfman3k5 - Thursday, January 29, 2015 - link

    NVIDIA, a company that has the engineering talent to produce highly complex GPUs with billions of transistors whants us to somehow believe that they made a mistake when they publicized the specs for the GTX 970? And now they are applogizing like that will make everything okay? I am so so sorry, however no amount of "mea culpa" will make things right. "I am sorry" doesn't pay the bills, doesn't feed the kids, and most certainly, doesn't make up for the deception. I own two GTX 970s, and while I have never-ever been satisfied with their performance, now I know why. I have purchased them both from NewEgg.com and they are in mint condition. I would like to return them and at least get the GTX 980, which is more in line with the specs that they published originaly, minus some CUDA cores. No NVIDIA, you will not loose me as a customer, however I want what I "thought" I paid for. I will foot the bill for the price difference. Please, someone from NVIDIA, if you are reading this, please contact me at wolfman3k5_at_gmail_dot_com, and tell me how you can help me return my GTX 970 cards for a refund. Thank you.
  • piiman - Saturday, January 31, 2015 - link

    " I will foot the bill for the price difference."

    If you bought 2 970's they will owe you money. My 2 970s cost almost 700.00 just for the cards the 980 is going for 550.00
  • piiman - Saturday, January 31, 2015 - link

    oh and have you tried calling NewEgg they are very understanding and will work with you/us.
  • Magictoaster - Thursday, January 29, 2015 - link

    The reason no one is giving Nvidea a hard time is because most people dont buy a card based purley on its published specifications. They look at the benchmarks, for multiple games, and the price, and if its a good fit, they buy it.

    I bought a GTX970. I love the card. It plays all my games at 1080P (my monitors max resolution) flawlessly. It performs exactly like the benchmarks said it would. I don't really care that the internal workings of the card are not the exact same as a 980. They are not supposed to be, thats why I paid $200 less than a 980.

    Those suggesting litigation would need to consider what the damages are, are really, there are very few. NVidea's published specs are accurate (though incomplete), new eggs specs were accurate (and incomplete), and the card performs as expected. I don't see any deliberate attempt at fraud. I got what I paid for, and the card works as expected.

Log in

Don't have an account? Sign up now